Growing Skywest Airlines Essay Example | Topics and Well Written Essays - 1000 words

Growing Skywest Airlines - Essay Example SkyWest Airline has a number of opportunities that it can leverage. These opportunities includes planes that can carry double or triple the capacity of the smaller planes , seasonal increase in number of travels, the company has its own fueling terminals which makes it enjoy low fuel prices, and the ever increasing cost in other means of traveling including car and train (Thomas, 2011). The company can utilize this opportunities to improve its market share as well as the profit margin. The following explanations illustrate a number of inroads that the company can use towards improving its profit. The load capacity of the larger planes predisposes the company to expand its market. The company can make inroads into the new market by promoting the services offered by these large planes. Presently, the company is leading in providing airline transport services to its consumers. Arguably, promotion would increase the consumer awareness about the existence of the planes. Further, the company can utilize the promotional opportunity to open its market. Marketing critics believe that promotion helps in improving the market brands (Palepu, et.al. 2007). Similarly, the company can tap this opportunity to not only market its services in the greater North America, but also improve the general market share. The large capacity planes can enable the company to enjoy the economies of scale. This means that when these planes ply in the same routes as the previous planes, the company would be incurring less production or maintenance cost as opposed to the use of many small capacity planes. SkyWest Airlines can use the pricing strategy as a marketing tool to enjoy a larger market share. As stated above the large planes have large load capacity, which makes the company to enjoy a big profit margin. Therefore, a move to reduce or use pricing

Ice Hotels Assignment Example | Topics and Well Written Essays - 750 words

Ice Hotels - Assignment Example The ice hotels belong to the category of destination hotels as they arrange many attractive features for travelers and other tourist who are interested in some unusual entertainments. The ice hotels are promoted by some sponsors with intent to offer special entertainment experiences to customers. The ice sculptures increase the attractiveness of hotel lobbies; and the nature of circumstances decides the type of foods and beverages supplied. The temperature inside an ice hotel is 17 to 23 degrees Fahrenheit (-5 to -8 degree Celsius) which offers an exceptional experience to the tourists. Since the ice melts in the sunlight, ice hotels require to be reconstructed every year. The most prominent feature of an ice hotel is that its walls, fixtures, and fittings are completely made up of ice. Colorful light settings make â€Å"the structures look more like magical snow castles than frigid artic dwellings† (Srinivasan, 2008). Generally, ice hotels are built beside rivers in order to maintain freeze. It would take five to six months for building an extensive, large capacity ice hotel. The emergence of ice hotel concept has surpassed the resort and other cottage trends. Moreover, transformation of a night into a day would create sheer exhilaration for the ice hotel visitors. The world’s first ice hotel was built in Sweden. c) Competitiveness of the ice hotel industry in China Since the ice hotels are built seasonally and disappear after a certain period, it gets world wide popularity. The increasing demand for ice hotels may persuade the sponsors to bring forth future modifications to this concept. The ice hotels can mitigate the intensity of the atmospheric condition like global warming (explorra). Moreover, since this concept does not hurt the environmental balance, it would not face legal or other political challenges. Before implementing the ice hotel project in China, it is necessary to conduct a detailed market study in order to get a clear view rega rding the potentiality of the project in the country. It would be better to choose SWOT analysis for this purpose as it covers all relevant aspects of market. Strengths The novelty and increased market demand for the ice hotel concept found to be the most potential strength with this project. Since the ice hotel concept filmed in James Bond’s Die Another Day movie, this innovative concept has been getting world wide popularity. Similarly, the location of the business is other strength to the project since China is world’s largest market. Since China is a highly- populated country, the Australian hotel chain can take business advantages of this feature. The rampant technological development in China would also contribute to this business concept. Weaknesses Since the ice hotel is a new concept, the parent firm would lack marketing expertise; and hence the management may fail to attract more visitors. A series of difficulties may arise during the implementation of the pr ocess if the project team is unaware of the technical aspects of the concept. Moreover, the management team may also face troubles with deploying experts in ice hotel construction. Opportunities Modern facilities like information technology rampantly grow in China. The internet would largely assist the project team to deal with various phases of the project. It has been identified that internet is the one of the best platforms to effectively market a new concept. The ice hotel concept in China may get numbers of potential strategic alliance offers from other big hotel operators in Chin. An integration process would greatly aid the Australian hotel management to successfully market its concept among Chinese people. Moreover the absence of a potential competitor in china would also largely contribute to this